Introduction to Creativity - Online Course

7 modules


Clive Lewis

14 Feb 2017



Creative thinking is a process that can be learned, like any other. But the start point must be an understanding of the underlying nature of creativity. This online creativity course has been developed after working closely with hundreds of businesses and public sector organisations all over the world.

The course is aimed at anyone who wants to understand how creativity occurs in the workplace and wants to understand how the creative process works - so that they can work more effectively.



  • Understand the concept of functional fixedness - the tendency to see things the way we usually see things - and what we need to do to create new perspectives and new ideas.
  • Understand the relationship between creativity and innovation.
  • Understand the stages of the creative process.
  • Learn a simple model for when it is appropriate to be creative - and when it is not.
  • Distinguish between logical and creative thinking.
  • Discover the vital role of the language we use when creating ideas.

What You Will Learn

  • Where ideas come from and why they don't always arrive 'to order'.
  • How creative thinking dffers from logical thinking - and how both are essential for the generation of usable solutions and ideas.
  • How to avoid wasting enormous amounts of time and effort, by ensuring that you solve the real problem.
  • How the language you use can influence the quality of the ideas you produce.
  • The importance of the right mindset.


By completing/passing this course, you will attain the certificate Illumine Certificate

Course Introduction
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The Nature of Creativity
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The Relationship Between Creativity and Innovation
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Where Ideas Come From
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A Framework For When To Be Creative
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The Difference Between Logical and Creative Thinking
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The Importance of Possibility Language
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